j9 design

an intergrated microsite campaign designed to promote clinique’s vitamin c lip smoothie, the idea was to create a still life as navigation and each item would become an different entry point into the site. in addition to the design, i was resposible for the art direction of this shoot as well as retouching.

this landing page was created for a miss dior cherie campaign on marie claire. the theme was ‘parisian spring’ and it would be populated by content from all over the marie claire site, so as to avoid the ‘silo’ effect that often occurs with microsites for a fully-intergrated editorial campaign.

the brief: create an identity and website for a young architecture practice based in london

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detail from a institutional brocure designed for the public theater in new york highlighting the rich theater’s rich history (many hollywood actors began their careers at the public), shakespeare in the park, and the theatre’s tradition with eyecatching design (beginning in the 70’s and 80’s with paul davis and continuing through the 90’s with paula scher and pentagram). i took this project from concept through to press.

brief:

season to be sensuous was a campaign created to promote estée lauder’s fragrance ‘sensuous’ in the lead up to christmas.

the idea:

to create a bespoke microsite landing page and several branded content pages as well as drawing related editorial content across the marie claire site. on the ‘what is sensuous’ page, users are encouraged to interact directly with the brand by sharing what they believe ‘sensuous’ to be and are automatically entered to win an gift set.

the result:

as this was the first intergrated campaign that estée lauder has done, they was thrilled with the response rate from the users and to be able to engage them directly.

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